Here we publish the fundamentals and hints for proper search engine optimization.

We as SEO agency have written these tips for search engine optimization for two reasons: Firstly, we want to allow both laymen and professionals among the webmasters, web pages with the help of our tips to improve & Tools. Secondly, we are a company that makes money with your search engine optimization services. We always have customers who say, “I want to place 1. What does it cost?” One can such a complex issue, which is about the same as when someone says to an architect, “I want a nice house in the countryside, what does it cost? “, answer not seriously fixed price. These rules are intended to explain and customers without technical understanding the mode of action of search engines and make comprehensible what a good service does exactly. You should understand what is connected with more effort and why some things need a few days until they are reflected and others for months or even years.

You will realize that SEO currently has more to do in our view, the right of making available information and usability, as with tricks. The aim of the most important search engine, Google, is valuable information to make available again. Search engine optimization is intended to help to present this information as optimally as possible. We will show that basic usability factors and good information architecture and good SEO content much more prominent role than technical tweaks and hidden tricks. We know that other companies offer still “old school” -, many blackhat optimization even still called (ie spam). We do not “optimize” Therefore, our services are purely advisory in nature and because it is time consuming, it is worthwhile, especially for larger customers. But for everyone else, these tips are meant yes. If you really work through, you create the top 10 of their own. We promise!

For suggestions and tips we have always had an open ear. Please fill out this form. We will reply by return of post!

Rule 1: Be Organic!
Search engines, especially Google, use a major part of its energy to the fight against spam. They will do anything to avoid spam. As search engines recognize spam? In general, the fact that spam is inorganic. Example: From one day to appear 1,000,000 new web pages with a page in Google’s index. What Google thinks so? It can not go with the right things.

Google can now categorize relatively well sites.  At a news site Google assumes that every day a certain amount of new content is added at a corporate presence website, Google shows relatively relaxed in general.

What does that mean? Google needs to protect against spam. This makes Google mainly by analyzing how “normal” or “good” sites operate and function as “spam pages”. Typical characteristic of a bad website: Both the number of sites and the number of incoming links to increase by leaps and bounds. So growth is not organic and Google spam filter alarm.

Now you will say, “But then would never even a new website up and I know X-examples to the contrary.” Then tell what times! Most of the larger sites have made it lately but have achieved this using a manual activation or there is a page that “is in vogue”.

Now you may ask yourself, “How does Google’s non-organic growth of a spam page from that of a normal side?” This is not that difficult. Google avails itself of its service “Google Trends”. Tap times a search term, such as your name. Immerse yourself in there, Google recognizes that you are a trend and then you can grow to a certain extent. Are your websites is not part of a trend, you should definitely try to organic growth.

When 2 do the same, it is far from the same thing! For the reasons mentioned above is that you especially if you have a small website must not simply black hat methods of the big sites. What Google can go through it and it could be assessed on your website as spam.

Please also remember that Google is not everything. By the robot and solves technical, but there are thousands of quality raters are to evaluate your website manually An important criterion here, except whether or not spamming as is “always on the go” one. A Web page that runs a blog and elsewhere is active in the scene is valued higher than a “dead” company website.

Tip: Add steadily and organically new, valuable content to your web page!

Rule 2: Get to know your users!
This tip sounds once more by search engine marketing search engine optimization than after. But search engines also trying to identify target groups for whom you write your web pages and search engines try to analyze whether you operate your audience well. For this course are mainly the links that point to your website, used, but search engines try and content, qualitative analyzes, eg about the lives of the users visiting your website to make it. The more precisely you know your audience, the better.

Use analysis software. In Germany, for example, are very common E-Tracker, Webtrekk, Info Tools and Google Analytics. Take advantage of such analysis tools to improve your usability and to analyze if your website for users is optimal. Clean up consistently every barrier out of the way. Too often we make the discovery that website owners believe your users “find the information already.” Please believe us, each mouthful Reuse your information for users, the better it works well with the search engines.

Rule 3: Avoid barriers!
This tip may sound banal at first glance. Anyone who has a little busy with search engine optimization, know that you have a search engine recycle my website bite. The reality is somewhat different. Here are the main barriers in which search engines fail:

Flash: Flash movies can Google to index theoretically true. A possible indexing but not nearly the same power as “normal” text.
Frames: If your website has a special feature, a frame structure: Frames are pursued only limited by search engines. If one uses the so-called NoFrames area from where you can place text and links to subpages. This means that the search engines follow these links and index more text to your web page. There are still a few examples where frames “work”. In general, however, these are historical reasons. We advise frames from unique.
IFrames: IFrames have with frames in spite of nothing in common. Iframes are usually indexed by search engines and it should not be used.
Large image files: If search engines regularly to swallow very large image files. Avoid!
Slow load time: The size of a website is important. Clear out your websites and streamline the code!
Session IDs: Google can now deal fairly with sessions IDs. But just the IDs of JSP pages make Google to create yet. Google recommends the “id” parameter to take to rename a session variable. It is even better to hide the session variables and only use it for the actual cart process is.
Slow server: Loading times are becoming increasingly important for Google. The robot is pissed if he has to wait for the eats resources. Pay attention not only to the pure charging time of the HTML file, but also to the loading time of your JavaScripts on the speed of internal redirects and the DNS server speed.
Tip: Add to Google Webmaster Tools, you can see the speed with which Google your websites indexed and whether there will be problems.
Long chains parameters: In many webshops you can still see URLs like shop.php cat = 3 & sid = 999383838393 & productt = 786 & country = en or similar?. Make use of so-called URL rewriting to convert this URL into readable forms. For example, /de/shop/bücher/buch1.html. This is very important if you want to optimize a shop for search engines!
A useful tool that you should use the Google Webmaster Tools. Google tells you where there are problems. Which websites can not be spidered and how Google sees your website.

Rule 4: Internal linking
A search engine makes a picture from a website. A search engine tries to “understand” how the structure of a web page. As the website is nested and structured. Help the search engine by recycling your structure bite.

Use to use graphical navigation with text instead of your navigation items. Use a sitemap. What is meant is not “Google Sitemaps” but really a normal sitemap.

And note in all your efforts Regel1! That Vary your link text. Always use the same link text, a search engine can interpret as spam.

The best way to create a matrix and assign to each individual website in a search term and to link from any other web page of your website, which contains the search term to which is to be optimized website.

Rule 5: “Content is King”.
This rate applies lately, especially for the popular search engine Google. It is conceivable to create a special workflow, will be published by the article would be. The focus should be here, as in the link popularity also lie on a “organic” growth. The “organic growth”, it is also why clients should be cared for in the long term. Because you need to focus on your core competency, you do not even have the time to take care of it when which site links to your website or in which cycles needs their website fresh content.

Rule 6: Links, links, links and links again!
Links are the “currency” in search engine optimization. The more links pointing to your website from other websites, the higher it ranks in a search engine of the importance of a.

The so-called off-page optimization ensures that a search engine evaluates the value of your website relative to other competitors as high as possible. Corresponding keywords in the search engine result pages are displayed, the higher a search engine measures the value of your website, the higher.

While in the past so that most search engine optimizers translated to “On-Page Optimization”, so this optimization is increasingly losing its importance – and the importance of “Off-Page Optimization” is increasing more and more. The most important parameter for a good “Off-Page Optimization” is the number and quality of links pointing to your site. Google measures this popularity by the PageRank.

A common approach is to subscribe to PR web directories and inheriting Bookmark portals. Especially the latter makes sense because you get from these portals also valuable users. In our statistics, the portals icio.de Bookmark and Mister Wong come in visitor numbers right after the 3 major search engines.

But please avoid spamming. The revenge very quickly. You’d be better now and create good content and interesting tools to help you “automatically” links from other websites to get.

It is much better to use classical PR work. You want so that good users come to your website. More and more coming and quite “legal” is so-called linkbaiting. This is the “panhandling” links. But if you have good content and good content, begging falls on particularly fertile ground.

Rule 7: Let the world know you’re there!
So far, sites were filed directly at any of the major search engines. Although there on the Google website a registration form, but only the own website is registrable. In practice, the robot lurches a search engine on the links to a site along and take the pages in the search engine. No links, no indexing.

You can log on “Google Sitemaps” its website to Google Google however. So that Google can now future each file is transmitted to the server for information, there are even important additional parameter . So we can specify how often a file changes, as currently is the file and how important they considered. All this information could previously not be delivered. This much easier for the operator of a website. However, Google Sitmaps provides only for a speedy indexing. You get with Google Sitemaps no improvement of your position in search engines.

Rule 8: Do not be too old-fashioned!
It can be observed in the most popular Internet search engine optimization forums: Many SEOs are old-fashioned. You once read somewhere or heard a tip and therefore you follow this tip to all eternity. What was today must no longer apply tomorrow. Example Suggest: You have long been considered the possibility for smaller search engine optimizers, it is now so that a link may do more harm even if you do not correct them.

So it is with the so-called OnSite optimization. There are still a myriad of optimizers, operate the old-school SEO. These include the insertion of keywords in alt tags of images that excessive use of awards as strong, bold and italics, the keyword density and many other factors.

Search engines use highly sophisticated methods. As far as search engine optimization, so you already have 95% of success, at least as far as the OnSite optimization, if you have a keyword in the title tag of a web page, even excellent in a h2 heading and a couple of times (keyword density about 3 -4%) houses in the text.
A good editor who writes professional web texts, which makes anyway.

Rule 9: The right target group / the right keywords!
Semantic Search always get a higher weighting on Google. Take a look at  what currently is determining a semantic search engine for your website. You should always produce a whole keyword field around the keyword to be optimized around.

Think again to rule no. 5!

How do you find the right KeyWords?

With a keyword database.
You can, for example, use our keywords database or the Google or Miva. A keyword database shows you to enter the words users really in search engines. In the Google keyword database, you can enter only your website and Google will then show you the relevant keywords to.
Based on the analysis of your conversions.
Go to your analysis program. For example, Google Analytics. Go to sources and see what keywords users looking for an organic conversion on your web page. These keywords are you still the same as of a keyword database and you have a very good keyword base.
Rule 10: have patience and analyze!
I know many search engine optimizers who read in a forum some “hot tip” and then implement it. If you then a few days later to see changes in the list of search results from Google and Co., run this to your made a few days ago to change.

Google search engine and just change the ranking of web pages in a very long time periods. Until there is a link from another website for my website breaks down, it can take months because Google only just the link must indicate what already takes time and then take it into account iteratively until the next round of evaluation.

They therefore do not change frequently your website. Heed our unique rules and do otherwise, except to add fresh content, nothing at your website. Then happy with Google!