SEO Glossary

Glossary of terms

The world of marketing has a lot of terms and therefore from BuscoSEO want to make this easier by putting a glossary of words that we believe are essential to move in this area, especially in the world of SEO and SEM:

AdSense is a free and simple way for any website publisher can earn revenue by publishing targeted Google ads on their websites.

Inbound Marketing: is called the set of variables of Online Marketing: SEO, Social Media, Marketing Content, etc.

Blog: website done publications and news on the subject of that question in the blog are made.

Algorithm: A set of rules or directions to a final state and find the solution.

Chicklet: orange icon that refers to the RSS feed.

Circles: Google + form having to sort your contacts: friends, family, etc.

CRM or Customer Relationship Management: business strategy based primarily on customer satisfaction.

Engagement: technique for achieving unconditional love or loyalty to a brand.

Directories: is a type of search engine which lists sorted by pages instead of automatic tracking in the network are collected.

Hootsuite: very useful for the Community Manager as it serves to schedule post and have control of what is said in the social networks in which it moves program.

Landing page or landing page: the page that a user reaches after clicking on an ad, a banner, a link … These pages are optimized for the type of access for the best final conversion.

Marketing 2.0: refers to the transformation of maketing as a result of the effect of networks on the internet.

Plug-in: blog, is an element that is used to provide this new functionality.
RSS (really simple syndication) is a simple way for you to receive, directly on your computer or on a webpage online date information on your favorite websites without have to visit one by one.

SMO (social media optimization): positioning in social networks. Set of techniques aimed at increasing the visibility of a website in Social Networks, viralizar content and create an active community.

SEM (search engine marketing): maketing in search engines. That is, create ad campaigns on the Internet, payment or what is known as sponsored links. It’s like an auction in which bids more he will appear in the top search sites.

SEO (search engine optimization): natural positioning. Using techniques so that your website appears in the top search without pay, performing optimization on web pages.

Social Bro: very useful to keep us informed on Twitter who follow program, Quinen follow us, tweet what time, etc.

Social Media (Social Networking) platforms for online content in offering information through technology 2.0.

Social Media Manager or Community Manager: is one that designs, plans and oversees the strategy of a company or brand in social media using an entrepreneurial approach and study of the brand.

Spam: Spam or junk websites created solely for profit without providing any value and that any marketing method considered detrimental to obtaining quality results.

Spammer: this is the person making the Spam.

Splog: blogs created to create hyperlinks to improve the positioning of another blog or web page.

Trending Topic (TT): “topic of the moment”.

Trolls: the person posting provocative, irrelevant or off-topic messages in an online community with intent to provoke or annoy.

Widget: application that allows integrating services in a web page or blog.

WordPress: content management system (CMS), focused on creating a blog.

+1: Is equivalent to “Like” Facebook in Google +.

ROI is the “return on investment” is calculated based on investment and profits.

IOR (Impact Of Relationship): half to evaluate social success in Social Media campaigns based on authority, influence, participation and Traffic.

Sandbox: also known as the sandbox is a filter applied to new web pages which are suspected of being obtaining a popularity artificially, is not a penalty and can leave the Sandbox with hard work and perseverance . Furthermore, SEO work very slightly in early will help you avoid falling into it.

SERPs (Search Engine Results Pages): or pages of search engine results.

Sitemap (site map) file that helps search engines (or users) to quickly access any web content. A sitemap in XML format can be loaded into Google Webmaster Tools to improve the indexing of all content.


Link Building: discipline as off-page SEO, is the strategy of obtaining quality links to increase the ranking of a website in search engines.
Longtail: longest key to getting organic traffic more easily combining words.

Keywords: in Spanish, keywords. They are the terms SEO to work for the highest quality traffic on search engines to the web. Are enclosed in commas.

Keyword Research: in Spanish Keywords Analytics is the initial analytics to determine the most beneficial and running in traffic-quality keywords are.

Keywords Density: the percentage of occurrences having a keyword in the total word content, it is best not to look at the percentage, writing for the user and the search engine.

Search: are search engines like Google, Yahoo, etc.

Spider: are the search engine spiders. They are dedicated to enter your website and it will indexing in search engines.

Metatags (or AIMS): Internal HTML tags that are included in a website so users do not see it, but to make it easier for crawlers (crawlers) of search engines. Today is the day importates Tittle, the description and to a lesser extent keyword metatags.

Tittle: title of your website. Normally not more than 8 words.

Metatag description: allows authors to express what they want their site to appear in search engine results.

Metatag keywords: Lets help in the process of positioning a search by adding text to a page.

Anchor Text: the visible text of a link that points to a web, ie the link text.

Backlinks: are the links to other pages that point to ours.

Black Hat SEO: set of forbidden techniques for positioning a web faster the usual way, now also called: set of techniques for suicide in record time.

CMS (Content Manager System): in Spanish, Content Manager, WordPress, Joomla, Magento, Drupal, etc.
Cloaking: Technical penalized by search engines and that is to show different content to the user and the robot that crawls.

Reciprocal Links: link exchange between two sites. Points to one another and vice versa. This technique is not recommended.

Crosslinking: reciprocal links between multiple pages.

Campaign: action, usually in Adwords, with a budget, duration and specific purposes.

CPC / CPC: Cost per click. What will cost someone click on your ad campaign Adwords.

PPC: Pay per click campaigns, the advertiser pays for each click achieved.

CPM: Cost per 1000 impressions. What you pay each time your ad appears shown 1000 times.

CPL (cost per lead) further pay per click also by performing a certain action.

CTR or pay-for-performance: (click-trough rate): a ratio that measures the success of a pay per click campaign, the percentage is based on: number of clicks / impressions whole.

Concordance: important when creating your Adwords campaign


Broad match: the search is activated for the search word or related irrespective of gender and number. For example, if our quest is red car, the results may be sell red car, red car hire, paint your car red.

Phrase match: written in quotation marks, the search will be made in relation to the keyword in the same order, regardless of whether there is another feature in front or behind. For example, if we look for “red car” the results would sell red car, red car found, red car, used …

Exact match: written in brackets indicate seek only what between them. For example, if we [red car], it will give results only, red car.

Negative Match: used mostly to avoid unwanted clicks. Are symbolized by (-) in front. For example, if blue color- indicate the results will be green, yellow … that is all but blue.

DMOZ: search directory run by people and used by some major search engines to crawl the network such as Google.

Alt Tag: text with which we name the anchor text. If you hover over the link is. It is important images as it is what you have in mind when tittle track them next to the image.

Google Adwords: PPC advertising platform for Google to analyze in detail our web traffic.
Google Analytics: Google tool used to take control of everything that happens on your site, traffic sources, new visitors, bounce rate, pageviews …

Google Webmaster Tools: a set of online tools that Google makes available for a greater number of statistical data on our website in the search engine and improve internal optimization.

PageRank: indicates the popularity of your website on Google is based on backlinks and gives them a score from 1 to 10. You will gain access to this data through google toolbar known as Google Toolbar.

Time spent: is the average time a user spends on the web.

Bounce Rate: the percentage of users who come to the site from search pages and retract when not finding the right content to the search, ideally a low bounce rate.